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What You Should Know About Postcard Printing?
 by: Jinky C. Mesias

Before jumping on the bandwagon that says “postcard printing is the all time best marketing tool”, it is important that you know what postcard printing is all about. There are actually four basic aspects of postcard printing that you need to know and these are the postcard size, paper stock, design file formats and coatings. Each of these aspects of postcard printing has their important role to function in order to ensure that you get the best quality postcards ever.

What I'm trying to tell you folks is a card for business is a small rectangle of paper with your contact information clearly organized. If your underthe impression it's just and insignificant chunk of paper well then so will the people who receive it will perceive the same thing. Consider it as a part of your marketing mix. It is more likely your personalized business calling card will provide assistance to prospects contact you when the time is right for them to buy.
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The postcard size doesn’t necessarily mean that there would be only one standard size to fit all sizes of postcards. It’s because various sizes requires for different postcard printing equipments in fact a slight change in the size of the postcard may have an adverse effect on its price. And so, in order not to be shocked by printing prices afterwards it is smart to get first printing quotes. This way you will be guided on just how much your postcards will costs. Likewise, never hesitate to ask your postcard printing company on the postcard size that work best on their equipment.

There are two aspects of paper stock that you need to be aware of. Paper stocks can either be glossy or matte. If you desire to have your postcards printed in full color you will then be made to choose between a CS2 stock and a C1S stock. CS2 stock has a gloss finish on both sides while the C1S stock has a gloss finish on only one side and its other side having a matte finished. Between these two stocks the C1S was the most popularly used since the ink used in postcard printing doesn’t dry up on the gloss part of the paper stock so they resulted in printing on the matte side of the stock.

But that was a long time ago, nowadays there are already inks that easily dries on glossy stocks. The glossy stocks are far cheaper than the semi-gloss stocks and exude much character on them that’s why it is a much better choice for postcards.

In terms of the design file formats, it is important that you ask your postcard printing company the type they are accepting. Although,


Clock - Postcard Example

there are printing companies that accepts various file formats however there are still some that makes use of only limited types of software and file format in their design creation. And what these postcard printing companies often do is that they would try to convert your postcard design file into the format that is accepted by their postcard printing equipment. However, there may be some problems that may be encountered during the file conversion. One of the common problems faced involves font defaults and text loss to ensure that no such error occur it is important that your postcard project undergo proofing before finally submitting your postcard design for printing. Or better yet, you may try to save your design file in a PDF format. This way there will be very minimal conversion and manipulation that have to be done in your design file.

Keep it small and portable

For its size, the postcard packs a big punch! It is simply one of the cheapest, results yielding mailing devices. Why is this? It is very portable and has instant visibility because it's out there to be seen and read immediately. No pretty packaging needed. More

The finishing is as important as the first couple of steps in postcard printing. There are two types of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating provides the postcard with that shiny look and feel. Especially applicable for color images which you may want accentuated. Its drawbacks are in terms of its susceptibility to finger print marks and smears.

The aqueous coating on the other hand provides for minimal shine or gloss and entails for a much faster postcard printing process. The reason for this is that aqueous coatings are quick drying therefore doesn’t hinder the continuous printing process.

About The Author

About the Author: Jinky C. Mesias is a graduate of Bachelor of Science in Business Administration Major in Management. She is at present an Associate Manager of a Life Insurance Corporation and a freelance writer. For suggestions and comments about the article kindly visit http://www.rushpostcardprinting.com/.

How to apply uses for postcards

Corporate greeting cards will acquire oodles of surfers to your company web-site when created, lithographed and passed on properly. You will attain a lot of fresh potential clients or even generate a step-up within company marketplaces that you would like to serve. As a bonus they can be compiled, published and mailed to your personalised direct marketing audience at exceedingly affordable prices. All you need to do is apply these four little known corporate postcard marketing secrets.

Why use a business postcard? Why not a standard size throwaway, it is possible to accommodate additional data relating to it? Postcards serve several roles and they're not necessarily limited to composition to a loved family members and good friends. Allow me recommend a couple cunning utilisations for effectively circularizing a postcard.

Sending and Receiving Business Cards

Business cards work 2 ways. Business cards will also be sent to you, it doesn't matter if you have attended a bar or a informal drinks evening. As soon as you get the card, spend some time to examine it, presenting an great stake in the person who has handed it to you. Upon returning to your office, get their details in to your contact management system, make a note of what you talked about and make follow-up contact.

The healing power of colourColor is used in many forms to heal and aid the sick, diseased and the distressed. color has been used in healing from ancient times, as far back as Atlantis. The sun's rays have been known to have magical healing qualities and these rays passed through a spectrum, will give you colors that have very good healing qualities for certain illnesses and injuries. More


Printed postcard applications

Moving notice

Personal notes

Clean your mailing list

Introduce new employee

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