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Labels That Brink On Silliness
by: Samson Bateson
Many reckless lawsuits are pushing companies into using labels on their products that just seem silly. While labels should provide useful and relevant information like instructions, warnings and ingredients, sometimes the wording used on these labels seems a little off kilter. All too often labels serve no other purpose than to overstate the obvious. What happened to the days of relying on common sense and telling it like it is?
One morning at a McDonald's drive through window, an elderly woman received a coffee that was too hot to sip and ended up spilling on her lap. She won a lawsuit mainly because the coffee did not warn her that it might be hot. Hence, "caution: hot" was since imprinted on all McDonald Styrofoam cups. Of course, you could argue that this type of information needed to be stated. Most labels try to inform a consumer about contents and processes used in making the goods. However, do you really need to be told that a bag of carrots contain "Ingredients: Carrots"? Also, many labels offer valuable warnings or guidelines such as age appropriateness. However, do you need to be warned that a Harry Potter broom "does not actually make a child fly"?
Various sources in the different industries decide on label regulations. For example, the Food and Drug Association (FDA) regulated ingredient and nutrition labels for the U.S. food industry. As for label warnings and instructions, most company lawyers and some federal laws advise the wording.
Some websites poke fun at labels currently on today's market. One site, for example, DumbNetwork.com, has a large supply of examples that would amuse nearly every consumer:
- "Instructions: Put on food." Product: Heinz Ketchup
- "It is not suitable for driving under the conditions of poor light." Product: Ray Ban Sunglasses
- "Never iron clothes on the body." Product: Rowenta iron
- "Do not use while sleeping." Product: Blow dryer
Many labels contain instructions on how to remove wrapping or the box's content first. While these instructions sound silly, many first time users lack basic skills and need a lot spelled out. In other words, what seems obvious to you is not so obvious to someone else - perhaps this explanation would make a great label! Occasionally, manufacturers include instructions to discourage certain unwanted behavior. For instance, many golf carts contain the warning "Not for highway use" to discourage mischievousness.
Even though many labels sound ridiculous, these labels must be worded carefully to ward off frivolous lawsuits and from preventing consumers from doing something harmful. One hair-coloring manufacturer may have hit the real reason on the head when it used this warning on the side of its box, "Do not use as an ice cream topping".
About the Author: Copyright 2005 Samson Bateson. All rights reserved. Samson Bateson is the webmaster of Funk Label the best on-line label resources site. For any questions or comments please visit his archive of articles: http://www.funklabel.com/
Book Review: The Elements Of Graphic Design
by: Maricon Williams
Graphic design is a very broad field and to master it is a very challenging escapade. We can have a good grasp of graphic design by
understanding the basic elements and principles which make effective design and page layout.
Graphic design is a course of combining texts and graphics in order to develop an interactive work of art. Designers achieve their purpose by utilizing the elements and principles of graphic design. In today’s world, graphic design has a greater percentage of influencing us. Everywhere we go, anywhere we look, there are graphic design materials – from posters, signs, newsletters, billboards - practically everywhere.
I guess everybody longs to be a creator of a masterpiece. Sounds difficult, but actually it’s not. Even those who have no formal graphic design training can improve their page layout and text compositions through enhancing their concepts of design basics and modern desktop publishing. Though individual lessons can be taken, I strongly recommend the book Elements of Graphic Design authored by Alexander White.
Alexander White is an expert in graphic design. He has shaped the visual design of nineteen magazines and twenty identity programs. White was also a consultant to numerous publications, art directors and editors. He was formerly a teacher in design at the Hartford Art School of the University of Hartford. He has taught there for about fifteen years. He has also lectured on typography and design to professionals in corporations and at conferences. He is currently residing in New York City.
White’s The Elements of Graphic Design Space, Unity, Page Architecture and Type is an approach page design in an avant-garde way. In contrast to other graphic design books, this book reveals the secrets of successful graphic design from the perspective of the “white space”. The book sheds light on art, design and architecture and how they are to be associated with the design elements. It also demonstrates how white space can give sound typography or shift the burden of a page. Comments are also presented by White to ensure interactive designs, thought-provoking captions and scores of illustrations to challenge designers to ”think out of the box” and not be limited by what is presented.
The book also describes the five elements of design – lines, shapes, mass, texture and color. It gives instances on how to balance the elements and create unity or proximity. Other important principles are alignment, repetition or consistency, contrast and “white space” or the art of nothing. Grab a copy now to experience the things that amused designer’s fancy.
About the Author: Maricon Williams
Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.
For comments and inquiries about the article visit http://www.ucreative.com
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