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Direct Mail Marketing

by Nick Hunter

Postcard Style 9 - Postcard Examples

Using direct mail marketing should be a part of your business, whether it is an offline or online business.

Your eyes are making it move. To test this, stare at one spot for a couple seconds and everything will stop moving. Or look at the black center of each circle and it will stop moving. But move your eyes to the next black center and the previous will move after you take your eyes away from it.... Weird Optical illusion. Here is an explaination of why this works

Established companies can use their existing client list to use as a base of mail marketing. Alerting your current customers to promotions and new products can keep your name in front of theirs.

If you have a website and wish to build a mailing list, it is very important to not just get their email address. This is important for a few reasons.

Emailing people (even existing clients) is not always effective. Sure, it's the cheapest and takes the least work, but the mass emails people are getting and deleting are increasing more and more. Spammers have really hurt the direct email marketing campaigns of legitimate business. You should still do it, but don't rely on it.

A person's email address changes, and unlike a physical address - the mail is not usually forwarded. You just get a rejected message that your mail was not delivered. You don't want to have to overhaul your list every few years.

Having the street address of your customer or visitor allows for better direct mail marketing. You also get a better sense of where your prospects are coming from. If you notice more visitors from Michigan, you may have something to go on there. Only having an email address tells you very little.

You don't want to go overboard getting more information for your direct mail marketing list. Do not require too much information on your contact form - if you are using one or your newsletter. People will get turned off if you are asking them dozens of questions on a form. Name, Address, a phone number and an email is all you need. If you are in the investment business or in a business that is helped by wealthier clients, you may want to add in some type of qualification, but never ask for anything too personal.

Clock - Postcard Example

Your mailings should be based on a few key things.

Keep it to new products or promotions. If you don't have one, start one. This could be just new pricing, special offers etc. Getting direct email or mail from companies saying the same old thing is a waste of everyone's time.

Cold Mailings

Cold mailing is similar to cold calling. Never send direct mail to a company without an attention name on it. It is a waste. Getting someone to look at something you send them is hard enough when it is sent to the right person. Sending mail to the attention of: "Manager", "Supervisor", or "owner" is not effective. It actually shows a lack of regard for the customer. It is obvious that he is just "one of a thousand" people you mailed, and believe me - he or she will see it that way. Go to their website and get a contact in the right area. Even call them up first and get the name. You do not have to talk to them first. In fact, many successful marketers will send material out first and then call vs. the more popular (and many times unsuccessful) calling first and asking permission to send information afterwards.

Using directories for direct mailing

If your business is B2B and is specific to an industry, consider purchasing a directory that lists companies in your business. It will cost a little, but time is money and if it takes 3 months to get the information on the Internet, it may be worth it to have a good directory on hand. These directories are excellent for direct mail marketing. You will have hundreds or thousands of complete listings. Some of the information that could be in the directory may not be available on the website. Items like listing the owners of the company, the prior years sales, and number of employees. A website can inflate a company's appearance.

There are online directories available for mail marketing, but many of these are copies of others and the information may not be current.

Build your direct mail marketing campaign by using all of your resources and hopefully using some of the tips written here.

Good Luck!

About the Author-Nick Hunter is the President of AIT and the owner of runawebbusiness.com - A website dedicated to small business Internet owners.

Ways to use and distribute postcards

Business postcards might develop stacks of traffic to your personalized internet site when created, printed and doled out fittingly. You might form a whole lot of future prospects or make an increase within business organization markets that you want to service. As a positive bonus they are composed, four color printed and returned to your target audience quite inexpensively and quickly.

Why use a company postcard? Why not a regular sized circular, you can fit more information relating to it? Postcards have numbers of purposes and they're not only used to pencilling to a people you know and love. Allow me to tell you a few cunning purposes for efficaciously dishing out a postcard.

Prospect customers
Mini Newsletters
Greeting Cards
Tradeshow/Event Promotion
Personal notes

A beautiful, process color Clear UV film Protective Coating postcard greeting card won't be discarded in the wastebin without being read.

Stand out from the croud with Clear AQ Coating
Provide durability
Protection from Wear and Tear
Preserve colors
Water resistance
Protect and preserve

Your audience is goig to understand a postcard as compared to an unsolicited circular. Greeting cardspany postcards are simple to fill out and Return rather than cut off request forms, vouchers, or other additional response vehicals.

Printed postcard applications
Gift certificate	Gift Certificates	Pre-Mailer/Follow-Up Cards	Thank you note

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