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Do-It-yourself Logo and Template Design Software online
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Vision
Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.
—George Kneller

Print on the reverse side of your personal visiting card:

Print a map to your facility
For Cient Appointments
Show everybody where you are by printing a map

Examples of Great Logos

"For example, did you realize that the main color for the logos for Microsoft, IBM, Dell, Hewlett Packard and Intel is blue? The color blue is associated with stability and progress and has long been a standard color among high-tech companies. So if you were a technology company, you would probably want to incorporate blue into your logo design to take advantage of these positive built-in associations."

Understand bitmap editing

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Uses for Protective Coatings

To protect from scuffing
Water resistance
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Card Longevity

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Don't Forget About Offline Advertising by Daniel Cassidy

A lot of online based businesses forget about offline advertising. It is important to combine offline and online

..."The price of self destiny is never cheap, and often unthinkable. But to achieve the marvelous, it is precisely the unthinkable that must be thought."
Tom Robbins...

advertising together in your marketing campaign.You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.

About the Author- Daniel Cassidy owns a Work At Home Business Directory and publishes a Free Home-Business Tips Newsletter, where you'll find all the information you'll ever need to start-up and profit online from a home based business at: www.moneyflowforlife.com
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Tell me about Marketing your Product!

The traditional meaning of 'product marketing' includes the subjects of finished product, what it really cost, promoting, and product sales outlet. The conception of product-marketing passes truthful whether or not your business organization is a "merchandise" or a "service based" line of work. In the case of a service company, your "product" is the "service provided".

What Are Marketing Services

Tactical marketing platforms are the outcome of marketing services, successfully initiated. This could embrace advertising, promotion, public relations, advertising campaigns and public announcements, and so on. This role conducts or supplies the creativity, and makes details such as press releases, stationery, creative concepts, pamphlets, etc. There is plainly an intersection with Strategic marketing and marketing services around the locality of defining and planning these platforms. A senior, experienced, marketing services professional may be able to perform some of the functions of tactical marketing. Unfortunately, many times we place an excellent marketing services person in a position which really is tactical marketing . . . and the results are not satisfactory.

Marketing services purpose is to produce and handle the trading tools, support details, and subordinate that tactical marketing has determined necessity to efficaciously follow through the programs contrived to get the abstract

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The Marketing Plan and the Four P's by Dave Lavinsky

The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" - Product, Promotions, Price, and Place.

Products and/or Services The first "P" stands for Product, but includes all products and services that the company offers. This section of the business plan should detail all the features of the products and services, how they work, their unique/proprietary attributes, etc. For products that are patented and/or technical in nature, drawings and backup materials should be presented in the Appendix.

Most growing companies offer certain products and services today but expect to offer more in the future. It is important to mention both current and future products/services here, but to focus primarily on the short-to-intermediate term horizon.

Promotions Promotions include each of the activities that induce a customer to buy the company's products and services. Promotional activities could include advertising, public relations (PR), free samples, discounts, direct mail, telemarketing, partnerships, etc.

This section of the business plan discusses which promotions will be used and how they will be used. For instance, if partnerships will be used to secure new customers, the plan must explain which companies are partners, how they will be able to provide new customers, how the partnership will work (from operational/ financial standpoints), etc.

This section must be as specific as possible, particularly as it relates to discussing future promotions. To say that a company is going to generate PR in trade magazines is simply too vague. Rather, the plan must explain the type of article/feature that may be written about the firm and why, which specific trade journals that will be targeted and/or the projected publication dates.

In discussing how the company will promote itself, it is important to discuss how the company will position itself. This positioning statement details the attributes that customers will assign to the company, its products and services. The choice of promotional activities must support this positioning. For example, discounts might not be consistent with a desire to be considered an upscale brand.

Price This section of the plan should detail the price point(s) at which the company's products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).

Place The final "P" refers to "Place" or "Distribution" and explains how a company's products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.

This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.

Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.

Detailing the "the four P's" in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate its market.

About the Author- GT Business Plans has developed over 200 business plans for clients that have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. GT Business Plans is the sister site of GT Venture Capital.

Ways to use and distribute postcards
Introduce new employee	Clean your mailing list	Direct Mail	Personal notes

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