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Daydreaming
Daydreaming, as free inner living, can be taken as a nuisance by those who have designs on our energies.
—Eric Klinger (from Daydreaming)

Why Print on the back of your business card:

Print a map to your facility
Mission Statement
Strategic Planning

"If one says 'Red' (the name of a color) and there are 50 people listening, it can be expected that there will be 50 reds in their minds..."

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3 Marketing Mistakes Web Site Designers Make When Selling Their Services

by: Jennifer McGroary

..."At bottom every man knows well enough that he is a unique being, only once on this earth; and by no extraordinary chance will such a marvelously picturesque piece of diversity in unity as he is, ever be put together a second time." Friedrich Nietzsche...

1) They don't have their own domain.

If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no!

So why would you waste your time and energy building a reputable web site design firm, under somebody else's domain? Somewhere down the road you'll eventually get your own URL, so start your business the way you want to finish it.

It costs just $8.95 to register your own domain with GoDaddy.com for a year. Reliable hosting service can be had for less than $20 a month.

I gleefully pay $18.95 a month for my service, and they include all sorts of neat perks. That's just 5 bucks a week, less than a dollar a day. If your biz isn't worth a $1 a day investment, then you should be looking for an alternative line of work.

2) They don't offer any indication of their price range.

Even if you don't want to give up the entire farm, always give your sites visitors some sort of indication of what your prices are like. This way if your design skills match what they're looking for, they have an idea on whether they can afford your services or not.

The best way to do this, is to simply give a price range on your 'Request a Quote' page. Here's a brief blurb that you can use:

"Each web site we design has unique elements specific for that particular company. Therefore we do not have set prices. However, just to give you some indication, our rates for complete site design basically range from $250-$10,000, depending on the complexity of the job.

If you'd like a precise quote for your Web site, please fill out the following form."

3) They use cool techie terms to motivate the prospect.

Let's say I'm relatively new to the Net, and I'm looking for a decent site designer. Somehow I stumble across your little home on the web. Your site looks good and it loads fast.

Then I and click on the link that describes your services and you have something like this:

"We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site."

Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much techno-babble!

A better way to handle this situation is to tell me 'why' I'll need all this razmatazz that you're offering. Give me benefits on why Java is a good thing for my site, and not in my coffee cup. Tell me 'how' DHTML is going to make my life easier. Make believe I'm a client who has more than enough money to spend, but needs a little hand holding to understand all the technical terms.

About The Author Article by Jennifer McGroary. The ideas in this article are based on the e-book, "The Web Hosts and Designer's Marketing Guide." If you'd like to gain IMMEDIATE access to 100+ strategies and tactics for promoting your web site design or hosting business, get your copy today.http://www.WebBizInfo.com REMEMBER, successful marketing is the main ingredient in most profitable web service businesses

What is Marketing?

Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association.

Many companies, particularly prior to the 1970s, were product-focused, employing teams of salespeople to push their products into or onto the market, regardless of market desire. A market-focused, or customer-focused, organization instead first determines what its potential customers desire, and then builds the product. Marketing theory and practice is justified on the belief that customers use a product or service because they have a need, or because a product has perceived benefit.

Two major aspects of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).

An emerging area of study and practice concerns internal marketing, or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers.

Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place and improving the products/service continuously to protect her business from competitive encroachments.

Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts.

-From Wikipedia, the free encyclopedia.-

Does a Business Card Really Matter?

Business cards are a way of letting your prospect know who you are and what you do. Business functions always

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lead to a business card trade. Most business cards are not exciting, bland and not likely to serve as a rimder of you and your business. More often than not your business card is the number 1 impression a possible customer takes in with your company. The business card design and visual impression will determine about youE-.

Where do we store corporate business cards?

Professional business people have business cards, but rarely have they been produced as a clever marketing tool. We spend our money designing and printing professional business cards so we give them to our prospects. Has anybody ever handed you a company card? Where do you put in your customer's personalized card? Where do you file the business cards customers pass you? Most of them I throw away or they make it into my card file wall of fame if I was imprinted with you and your personalised card (in that order).

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